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ALTHOUGH THE
CEBU International Convention Center, (CICC),
has reinforced Cebu’s drawing power as a favored
Meetings, Incentives, Conventions, Exhibitions
(MICE) destination not only in the Philippines,
but in the region as well, a ranking tourism
official warned against possible obstacles that
may hinder further progress for Cebu.
Located in Mandaue City, the PhP800 million CICC
was funded entirely by the Cebu Provincial
Government headed by Governor Gwen Garcia who
accepted the challenge to put up the structure
in time for the 12th Asean Leaders Summit held
last January 2007.
According to Department of Tourism Assistant
Secretary Edu Jarque, the Cebuanos should not be
complacent nor neglect its services sector since
Cebu can still lose out to bigger competition
due to failure to address the specific needs and
wants of its clientele. “Just like Singapore,
Cebu should continue to re-invent itself and
create new products in order to keep the
visitors coming back. It is not enough to rely
always on the beaches as the main attraction
since the tourists may soon look for something
new,” he said.
Singapore is in the midst of a massive
multi-billion dollar construction of an
integrated casino complex complete with hotels,
convention centers, resort, shopping, and dining
facilities to be completed by 2010.
Jarque also urged the stakeholders to render
high-quality products and services to cope with
the demands of the international markets.
“People don’t mind paying for more as long as
they receive upscale goods and services in
return. We should also invite nongovernmental
organizations to support the CICC by bidding for
future conferences and events to be held years
from now. This requires linkages with
organizations based in such plac |
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es as Geneva
and Washington, D.C.,” he added.
While he admitted that some infrastructure in
the CICC was lacking, he pointed out that
majority of the facilities are in place. Not to
be discounted likewise are the spillover
benefits to the nearby provinces such as Bohol
and Negros Oriental, resulting in a huge
multiplier effect as more and more stakeholders
gain from the many events.
“It just needs a little more promotions and
training for the service industry in order to
complete the picture. And don’t forget that you
also have to contend with Manila counterparts
such as the PICC and the World Trade Center,”
Jarque related during the weekly 888 Media Forum
held at the Waterfront Cebu City Hotel and
Casino.
For her part, Tourism Regional Director Dawnie
Roa revealed that the CICC has been booked till
May 2009, thus ensuring steady patronage despite
the fact that many events such as weddings,
baptisms, and certain conventions are off-limits
to the facility in order to preserve the CICC’s
prestige of having hosted the historic summit.
Earlier, Gov. Garcia related that the CICC would
only host events of utmost international and
prime significance as she refuses to allow the
place to cater to just any event.
On the question of Returns on Investments, Roa
downplayed the issue, saying that Cebu is still
cashing in on the massive international exposure
as generated by the historic Asean Summit to the
point that they are not really keen on recouping
their expenses as of yet.
The CICC is due to undergo a renovation scheme
to expand its convention space and add more
facilities and equipment so as to offer a more
fully-integrated convention complex in
accordance with global standards. |