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THE
PHILIPPINES MAY eventually add a new foreign
destination to its lengthy roster of trade and
tourism partners as direct flights to Turkey may
just turn out to be a reality by next year.
Present circumstances indicate that the Civil Aviation Agreement is
on its final stages of implementation of such
direct flights in order to establish
long-delayed air linkages between both
countries.
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“We will all do our part in convincing an
airline to ply the route since we see great
potentials in expanding various trade,
investment, and tourism ties between our
countries,” declared Turkish Ambassador to the
Philippines Adnan Basaga in a press gathering
marking the 84th anniversary of Turkey as a
republic.
He is confident that Turkey Airlines could easily service the route
since the company ranks among the fastest-grow |
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RP-UK
Friendship Week
Kicks Off Nov. 30
By Ana Kristine B.
Valenzuela
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Recently,
President Gloria Macapagal-Arroyo announced
her plan to visit the United Kingdom this
December, her second after her trip there in
September last year.
The planned visit also signifies the two countries’ strong
diplomatic relations. The United Kingdom is one
of the country’s strong trading partners and
political allies.
With the growing partnership between two countries, the British
Embassy announced its week-long activities for
the Philippines-UK Friendship week that will
start on Nov. 30.
“We want to take this opportunity to better foster RP-UK
relations,” British Ambassador Peter Beckingham
said as he stressed that this year’s celebration
is extended to one week which covers a wider
range of activities. The theme for this year’s
celebration is “Business that Cares.” It also
focuses on education, health and cross-cultural
understanding.
The RP-UK week kicked off on Nov. 30 with the Visit Britain
exhibition at the Shangri-La Mall and will run
until Dec. 2. An Ambassador’s Cup Golf
Tournament will be held on Dec. 3 aimed at
increasing the cross-cultural understanding be |
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tween the
Philippines and Britain. Other activities also
include the RP-UK equestrian friendship games
and gala dinner for the benefit of Chevening
Scholarship Programme at the Manila Polo Club on
Dec. 4.
A UK Trade and Investment waste management seminar at the Rigodon
Ballroom will also be held at Manila Peninsula
on Dec. 4 while a business forum will take place
at the Hexagon Lounge Tower 2, RCBC Plaza on
Dec. 5. One of the highlights of the celebration
is the inauguration of the Montalban Methane
Plant on Dec. 5. The weeklong celebration will
be capped with a medical mission on Dec. 9 in
Tondo, Manila.
“The celebration will bring together leading members of Philippine
and British business and society in a series of
path-breaking activities of fun sporting events,
meaningful discussions and civic projects,”
Ambassador Beckingham stated.
On President Arroyo’s visit, the ambassador added that it will
further boost investments to the Philippines and
strengthen UK’s position as Europe’s largest
investor.
President Arroyo and Queen Elizabeth II are expected to have a
“chat” at |
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Making Money
with Muscovado
By Katrina N. Cabanos
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With
adequate support, the country has potential
to make millions from Muscovado.
Coarser and stickier than most brown sugars,
Muscovado is processed the natural way,
completely free from harmful chemicals. The
Philippines has been exporting this type of
unrefined sugar as early as 1850’s, and up until
the late 70’s it was among its more prominent
exports.
The struggle to develop it into an industry has been long and
difficult. The growth of the popularity and the
promise of better returns from refined white
sugar displaced the Muscovado to the fringes of
the sugar market. However, manufacturing of
Muscovado continued in numerous provinces,
especially in Antique, the Muscovado capital of
Philippines.
In recent years the growing trend for organic products and
healthier lifestyles revived the weakened
Muscovado industry. With consumers preferring to
lessen their chemical intake, market demand has
grown. Agriculture Undersecretary Bernadette
Romulo-Puyat further attests that the demand for
Muscovado far exceeded supply. Accordingly,
prices have steadily increased, especially
abroad. In Spain, for instance, it is being sold
at the equivalent of Php248 per kilo as compared
to the Php65 locally.
Unfortunately, product quality and safety is a major concern and
has hindered |
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the
Philippines from leading in the mainstream
market. At present, the Philippines ranks 16th
as the biggest Muscovado exporter worldwide,
with Brazil holding the top spot. Decades of
neglect resulted to low farm productivity and
undeveloped marketing channels.
For our exports to be recognized internationally it must have the
Bureau of Food and Drugs (BFAD) seal. The
Muscovado producer must adhere to the
internationally accepted Good Manufacturing
Practices (GMP) and Hazard Analysis and Critical
Control Point (HACCP) standards which would
increase the cost of production. Jerry Pacturan,
executive director of the Philippine Development
Assistance Program (PDAP) states that it costs
“only Php1.8 million to construct a first-class
Muscovado mill to support 100 to 500 hectares of
sugar, and much less to upgrade the quality of
existing mills.” All this is necessary to aide
the flourishing industry that is expected to
create jobs in rural areas. Government support
is crucial.
Romulo-Puyat then made the timely announcement of Php 400 million,
half from the Department of Agriculture and half
from the Development Bank of the Philippines,
set aside to support organic products, including
Muscovado.
The Canadian International Development Agency (CIDA) has also
allocated P25 million to support Muscovado as
one of its three priority products.
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ing in its
field and possesses quality service standards in
the international community.
Speaking before local media practitioners gathered at the Marco
Polo Plaza Hotel in Cebu, the ambassador also
pointed out that he remains optimistic that such
flights would materialize before his term would
end in the Philippines.
“Although my term began in Manila just this year, we hope the
Philippines would soon make use of Istanbul as
the jump-off point to Europe and North America
for business and leisure purposes. Flight time
is just under 10 hours,” he related.
It was also learned that RP-Turkey ties celebrate 60 years of
friendship as Turkey was one of the first
countries to recognize Philippine independence
at the conclusion of World War II.
He added that he also wanted to see the rest of the country outside
Manila in order to absorb the total Philippine
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experience and
explore further trade opportunities and existing
conditions beyond the National Capital Region.
“This is part of my job to travel outside the capital. I have
already met with Gov. Gwen Garcia and Cebu City
Mayor Tomas Osmena. It was a five-day visit made
more memorable due to the friendly locals,” he
remarked.
The envoy likewise revealed that Turkey ranks as the 17th largest
economy in the world, posting a lofty USD260
billion in 2006 with exports expected to hit the
USD100- billion mark by the year-end.
In the event that the Manila route may not push through, the
ambassador indicated that he was very much
willing to set up direct linkages within the
Asean in order to maximize its networking
presence in the region.
Aside from the Philippines, the Asean is composed of Brunei,
Indonesia, Malaysia, Singapore, Thailand,
Cambodia, Myanmar, Laos and Vietnam. |
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A Newer and
More
Exciting Hard Rock Café
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The
native Americans bartered their
lands for trinkets and other stuff. They
led a precarious life but that was more
than two centuries ago. Now they have
sovereignty over their tribal lands and
expanded their presence in several
ventures such as tourism and gaming. The
Seminole Tribe of Florida, for instance,
has added under its wing the Hard Rock
Café chain, the music-themed chain of
restaurants and hotels. For a whopping
USD965 million, the company won the bid
to become the new owner of Hard Rock
Café.
With the new management, the owners want to take the leading
entertainment and leisure establishment
to the next level, expanding Hard Rock
Cafés innovations. Upbeat with the
exciting opportunities happening within
the Asian region, Jim Allen, chief
executive officer of Seminole Hard Rock
Entertainment and Hamish Dodds,
president and CEO of Hard Rock
Entertainment, said in a media briefing
that they are expanding the restaurant’s
music memorabilia features ensuring
their clients the highest quality food, |
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merchandise, service and entertainment.
Hard Rock Café now has 123 branches in 46 countries worldwide.
They both said that they are bent on
giving tribute to emerging and legendary
musicians. The themed-restaurant’s music
memorabilia collection has become a
popular fixture of the restaurant. The
collection started with singer Eric
Clapton’s guitar featured in Hard Rock
Café’s first branch in London.
Clapton, a habitué of the restaurant, requested the staff if he
could hang his guitar on the wall. The
staff did what he requested. The guitar
is displayed right where his favorite
stool was, unofficially marking it as
“his spot”. One week later, a parcel
arrived. It had a guitar with a note,
“Mine is as good as his.” The guitar
belonged to The Who’s Peter Townshend.
Thus it paved the way for Hard Rock
Café’s music memorabilia collection.
Hard Rock holds true to the philosophy “love all, serve all” as
their guide. Seminole Hard Rock
Entertainment, Inc owns Hard Rock
international.
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