Much like Superman’s mild-mannered alter ego Clark Kent, American businessman Ken Bone leads a double life. Bone, 44, is CEO of ElectraServe, a leading call center, customer and business outsourcing company based in the Philippines with offices in Hong Kong and the U.S. but after office hours, he takes on a much different persona and becomes “Mr. Jiu-Jitsu.”
Stress Buster
Running a business that operates round the clock keeps him on his toes, says Bone. Then again, he is no stranger to the industry. In between setting up one of the first call centers in the Philippines and his current one, ElectraServe, Bone also had a few less successful ventures (“I invested in a company in Malaysia and lost a lot of money.”) but if there’s one thing he has learned from these experiences, it’s how to roll with the punches, which is exactly what he does on and off the job.

Ready to Rumble: Ken Bone (center) with students of New Breed Makati
That’s why, at the end of the day while most executives are heading home or unwinding at a neighborhood bar, Bone has a different way to beat stress: he dons his Jiu-Jitsu gi and goes to the mat for a few rounds of grappling, joint-locks and chokeholds--all in the spirit of good clean fun!
Three times a week, from 7:30 to 9:30 p.m., a portion of his office becomes a dojo for New Breed Academy Philippines, a training center that specializes in Brazilian Jiu-Jitsu, Mixed Martial Arts, Muay Thai and Kickboxing. “We didn’t have a branch to service all the Makati-based people, including myself, so I said ‘why don’t we just set the mats up here?’ I have the space,” recalls Bone.
Makati Classes
Classes, which have around 15 or so mostly male students of varying skill levels, are open to anyone tired of the usual gym workout and a taste for adventure. As an added convenience, students who sign up can also join classes at New Breed’s two other branches in Quezon City or Pasig City during the rest of the week should they want to increase their number of workouts and at no additional cost.

Jiu-Jitsu Sensei Ken Bone
One would think that the idea of wrestling in a room full of hot, sweaty musclemen would appeal to most women, however, the group is currently trying to attract more female members. As an incentive, women who sign up for the one-month classes can avail of two months free membership. “We need more girls. It’s harder for them but we need more girl members so that our (existing) girls can get better because without training partners it’s very hard to progress in this sport,” explains Bone.
Moreover, Brazilian Jiu-Jitsu is also ideal for women since it can be used for self-defense. “Jiu-Jitsu is proven to be one of the best (methods) for self-defense. Think about it, any time there’s a fight about 85 percent of the time someone ends up on the ground and that’s where we’re superior,” says Bone.
Brazilian Jiu-Jitsu
Brazilian Jiu-Jitsu was developed in the 1930s by legendary grand master Helio Gracie. Being frail and not a very strong young man, Gracie needed to find a way to overcome opponents in submission grappling in spite of his smaller build and size and thus, he developed various techniques such as guards and reversals to help tip the balance in one’s favor. Since then, other members of the Gracie family have gone on to excel in the sport and helped transform what was essentially a street fighting technique into the popular martial arts it has become today.
Bone, a fourth degree black belt in judo and a competitive athlete, began studying Brazilian Jiu-Jitsu eight years ago at the age of 36 after a knee injury forced him to take up a different sport. “I blew out my knee working out with the (Philippine) national team. I just happened to have a friend who was starting Jiu-Jitsu (classes) and I was interested,” he says, adding “Judo is not that different from jiu-jitsu, although it’s a lot more slamming.”
Moving up the ranks
Students also learn the value of perseverance and hard work if they want to move up the ranks in the sport. “Jiu-jitsu is one of the hardest sports to progress in terms of rank. We have students who’ve been white belts for years because there’s a certain amount of progression, which we hold very strictly,” says Bone. “In the white belt, for instance, you have to earn four stripes before you can reach the next rank. And then there’s another four (stripes) before you reach the next level.”
He clarifies, “We hold a certain standard. A person has to be able to perform well against the same rank or higher than them and if they’re dominating in their same rank, then the get a stripe.”
Gaining Popularity
More recently, Brazilian Jiu-Jitsu has been gaining in popularity in the country. New Breed Academy Philippines has close to 100 members and Bone thinks the numbers will continue to increase. The club is also active on the competition circuit, with many of the locally based members going head-to-head in competitions such as the Pan-Am Championships, a two-day event that draws around 2500 athletes from around the world. Also on the horizon is the World Championship in Brazil.
“Our guys go all over the place. We’ve competed in the U.S., Taiwan, Thailand, Hong Kong and here in the Philippines,” says Bone. He adds, “All the dues we earn from the club in Makati go to a pool which basically supports the athletes. So, we’ll get mats, t-shirts and stuff like that.”
Interested parties may drop by to inquire and watch a class at any of the three branches located at: New Breed Makati, electraServe, 6/F BA Lepanto Bldg., Paseo de Roxas, Makati City; Ateneo, Ateneo de Manila University, Blue Eagle Gym, 2/F Judo Room, Katipunan Road, Quezon City and tel. nos.(02)430-6307 to 09; New Breed Pasig, Smash Box Gym, Shaw Blvd, Pasig City. For more information, call: (0917)858-8230 or (0917)803-9769.
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