WHAT’S ON & EXPAT PHILIPPINES NEWS PAPER
GENERAL PROFILE
FREQUENCY
Weekly
CIRCULATION
55,000 copies per issue
READERSHIP MARKET
Foreign visitors to the Philippines who are potential prime customers for hotels, airlines, restaurants, tourist attractions and exporters, as well as local consumer goods and services. Foreign residents living in the country and AB Filipinos also representing one of the highest income groups.
MEDIA EFFICIENCY
Extremely low in cost when compared with other newspapers, on a cost per thousand basis, considering What’s On & Expat’s one week shelf life. Plus an estimated ‘pass-on’ readership of at least three persons per copy. Controlled circulation assures advertisers of reaching their target market.
DISTRIBUTION
What’s On & Expat is provided free in the guest rooms of every major hotel in Manila, Cebu, Davao, Angeles, and other key cities in the country. It is also found in major airlines and airline offices, travel and tour agencies. It is also available at various outlets to arriving passengers at Ninoy Aquino International Airport as well as Philippine Embassies and Consulates worldwide and is included in the Department of Tourism Sales and Press Kits.
What’s On & Expat is distributed free at over 1000 pick-up points in high foreign resident traffic areas such as embassies, international clubs, organizations, businesses, apartments, condominiums, restaurants, clubs and direct mail subscriptions.
OUR MENU
• Banner Story - A highly comprehensive and objective view on a current news story that is of great importance to our international readers. Well-researched and informative, the banner story is a good source of relevant issues that reflect the current state of economic, business and social affairs in the Philippines.
• Travel - Every issue, we feature a choice destination for the local and foreign traveler. With a focus on beautiful and idyllic spots in and around the country, we accompany an entertaining and insightful write- up with visually appealing travel photos. International destinations are also featured with helpful tips for every reader planning their next jaunt abroad.
• Features - Articles about newsworthy people. From People You Should Know which talks about the newest addition to the expat community, or a Filipino who has contributed greatly to a multicultural or multinational organization, to Expat Survivor which chronicles the life and times of an expat who has resided in the Philippines for more than 25 years. We also feature stories from the point of view of an expat in Expat Corner and various adventure and sports stories through Expat Sports. These features are done on a semi-regular basis and alternated to provide fresh new stories every week.
• Business - Each week brings forth highlights in the world of business that may be of interest to foreign investors and businessmen here and abroad. New products and services as well as conferences and seminars are also written about or announced in this section.
• Local News - Newsbits from various bodies of information such as the Bureau of Immigration and the Department of Foreign Affairs as well as stories and announcements from the different embassies and consulates which will be of value to the foreign residents in this country.
• Columns - Read amusing and sometimes off-kilter points of view from our columnists Murray Hertz and Lex Ledesma. Hertz shares his laconic and insightful views on some of his experiences in the Philippines, local folklore and superstitions, as well as updating readers about some of his expat colleagues who have moved here, moved away and sometimes moved back to the Philippines. Ledesma tries to explain the idiosyncrasies in the Philippine mindset and behaviour through his column Local Eye for The Foreign Guy.
• Lifestyle and Culture - A look at what’s happening around the country in the fields of art and culture. Our cultural calendar gives highlights of what not to miss in the forthcoming week and we give more detailed descriptions of the latest in artwork, new gift products as well as music, fashion beauty and books.
• Dining - Sumptuous cuisine, fine dining, trendy new and classic favorite places to eat are featured in this section. Learn about new chefs and their specialties or find out what’s new or what’s good to sample at some of the more popular places to dine in the Philippines. We try everything, from the gastronomic delights dished out at five star hotels to the quick fix delicacies served up at fast food centers and food courts.
• Expat Event - Get an exclusive look into a recently held expat event in this section. We cover everything from a national day celebration to an intimate family or birthday affair held in the Philippines.
• Inquiring Photographer - Discover what other expats and locals think about certain issues as they answer different questions weekly.
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